The Jewish
Community
of
La
Book Pages 166 - 168
EINSTEIN,
D.M.,
"The clothing store"
6 Kapellenstrasse
Translated by: Markus Ganser
ROLF EMMERICH
The
D.
M.
Einstein
clothing store, in 1925 approximately.
In the Purim journal 1912 it was called "Kaufhaus zur Gelle" (Gelle’s store).
In the Purim journal 1912 it was called "Kaufhaus zur Gelle" (Gelle’s store).
The department store was founded by David Moses
Einstein
and his wife Klara (nicknamed Gelle), née
Nathan, in
Kapellenstrasse
on October 30th, 1832. In 1904 the Einsteins
moved to the
imposing
house
on the market square. Siegfried Einstein called it the
biggest clothing store between Ulm and Lake Constance. In any case, it was a
remarkable project to construct this outstanding
building in the center of Laupheim.
Typical advertisement, dated 1923,
announcing a variety of goods on offer for Pentecost
After World War I, Max and Ludwig Einstein assumed leadership
of the department store. One headed the
purchasing
department, and the other was responsible for sales.
As early as April 1st, 1933, the Nazis attacked the Einstein store and smashed the shop windows. The Einsteins were forced to eliminate the damage themselves while SA forces hindered customers from entering the store.
As early as April 1st, 1933, the Nazis attacked the Einstein store and smashed the shop windows. The Einsteins were forced to eliminate the damage themselves while SA forces hindered customers from entering the store.
Boycott against the D. M. Einstein department store initiated by SA forces, April 1933
Max and Fanny Einstein could not but emigrate to Switzerland with
barely a few
belongings. They were not even allowed to keep the sparse proceeds from
the “aryanization” of their department store.
Announcement in the „Laupheimer Verkündiger“, dated March 1939,
informing about the beginning of winter sales and new "Aryan" ownership of the D. M. clothing store.
