Book Pages 166 - 168
"The clothing store"
clothing store, in 1925 approximately.
In the Purim journal 1912 it was called
Gelle" (Gelle’s store).
The department store was founded by David Moses
and his wife Klara (nicknamed Gelle), née
on October 30th, 1832. In 1904 the Einsteins
moved to the
on the market square. Siegfried Einstein called it the
biggest clothing store between Ulm and Lake Constance. In any case, it was a
remarkable project to construct this outstanding
building in the center of Laupheim.
announcing a variety of goods on offer for Pentecost
After World War I, Max and Ludwig Einstein assumed leadership
of the department store. One headed the
department, and the other was responsible for sales.
As early as April 1st,
1933, the Nazis attacked the
Einstein store and smashed the shop windows.
The Einsteins were forced to
eliminate the damage themselves while SA forces hindered customers from
entering the store.
As a consequence,
A key indicator for this downturn is that overall
trade taxes from the store continuously declined in the period from 1933
to 1935: these totaled 31000 Reichsmarks in 1933, 17030
Reichsmarks in 1934,
and only 6000 Reichsmarks in 1935. Against
Ludwig Einstein decided to
in 1936. His daughter
Nannette added to this as
„After our departure, my uncle Max Einstein supervised the
D. M. Einstein department store
until it was sold to Mr. Schurr”.
The clothing store including its
complete stock was “aryanized” by the Nazi authorities.
Boycott against the
Max and Fanny Einstein could not but emigrate
to Switzerland with
barely a few
belongings. They were not even allowed to keep the sparse proceeds from
the “aryanization” of their department store.
Announcement in the „Laupheimer Verkündiger“, dated March 1939,
informing about the beginning of winter sales
and new "Aryan" ownership of the D. M. clothing store.